Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining the Harvard faculty, he was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.
His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology, and has been covered in media outlets such as the New York Times, the Wall Street Journal, and the Washington Post. His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009.
- Attitudes and Beliefs
- Close Relationships
- Intergroup Relations
- Internet and Virtual Psychology
- Judgment and Decision Making
- Law and Public Policy
- Political Psychology
- Prejudice and Stereotyping
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- Dunn, E. W., & Norton, M. I. (2013). Happy money: The science of smarter spending. New York: Simon & Schuster.
- Morewedge, C. K., & Norton, M. I. (2009). When dreaming is believing: The (motivated) interpretation of dreams. Journal of Personality and Social Psychology, 96, 249-264.
- Norton, M. I., & Sommers, S. R. (2011). Whites see racism as a zero-sum game that they are now losing. Perspectives on Psychological Science, 6(3) 215-218.
- Tormala, Z. L., Jia, J. S., & Norton, M. I. (2012). The preference for potential. Journal of Personality and Social Psychology, 103, 567-583.
- Adams, G.S., Flynn, F.J., & Norton, M.I. (2012). The gifts we keep on giving: Documenting and destigmatizing the regifting taboo. Psychological Science, 23, 1145-1150.
- Mogilner, C., Chance, Z., & Norton, M.I. (2012). Giving time gives you time. Psychological Science, 23, 1233-1238.
- Chance, Z., Norton, M.I., Gino, F., & Ariely, D. (2011). Temporal view of the costs and benefits of self-deception. Proceedings of the National Academy of Sciences, 108, 15655-15659.
- Norton, M. I., & Ariely, D. (2011). Building a better America – one wealth quintile at a time. Perspectives on Psychological Science, 6, 9-12.
- Gino, F., Norton, M. I., & Ariely, D. (2010). The counterfeit self: The deceptive costs of faking it. Psychological Science, 21, 712-720.
- Ariely, D., & Norton, M. I. (2009). Conceptual consumption. Annual Review of Psychology, 60, 475-499.
- Dunn, E. W., Aknin, L. B., & Norton, M. I. (2008). Spending money on others promotes happiness. Science, 319, 1687-1688.
- Apfelbaum, E. P., Sommers, S. R., & Norton, M. I. (2008). Seeing race and seeming racist? Evaluating strategic colorblindness in social interaction. Journal of Personality and Social Psychology, 95, 918-932.
- Sommers, S. R., & Norton, M. I. (2008). Race and jury selection: Psychological perspectives on the peremptory challenge debate. American Psychologist, 63, 527-539.
- Ariely, D., & Norton, M. I. (2008). How actions create – not just reveal – preferences. Trends in Cognitive Sciences, 12, 13-16.
- Mason, M. F., Norton, M. I., Van Horn, J. D., Wegner, D. M., Grafton, S. D., & Macrae, C. N. (2007). Wandering minds: The default network and stimulus-independent thought. Science, 315, 393-395.
- Ariely, D., & Norton, M. I. (2007). Psychology and experimental economics: A gap in abstraction. Current Directions in Psychological Science, 16, 336-339.
- Norton, M. I., Frost, J. H., & Ariely, D. (2007). Less is more: The lure of ambiguity, or why familiarity breeds contempt. Journal of Personality and Social Psychology, 92, 97-105.
- Norton, M. I., Sommers, S. R., Apfelbaum, E. P., Pura, N., & Ariely, D. (2006). Color blindness and interracial interaction: Playing the Political Correctness Game. Psychological Science, 17, 949-953.
- Norton, M. I., Vandello, J. A., & Darley, J. M. (2004). Casuistry and social category bias. Journal of Personality and Social Psychology, 87, 817-831.
- Norton, M. I., Monin, B., Cooper, J., & Hogg, M. A. (2003). Vicarious dissonance: Attitude change from the inconsistency of others. Journal of Personality and Social Psychology, 85, 47-62.
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