Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Michael Norton

Michael Norton

  • Media Contact
  • SPN Mentor

Michael I. Norton is a Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining the Harvard faculty, he was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology, and has been covered in media outlets such as the New York Times, the Wall Street Journal, and the Washington Post. His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009.

Primary Interests:

  • Attitudes and Beliefs
  • Close Relationships
  • Intergroup Relations
  • Internet and Virtual Psychology
  • Judgment and Decision Making
  • Law and Public Policy
  • Political Psychology
  • Prejudice and Stereotyping

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Journal Articles:

Michael Norton
Harvard Business School
Soldiers Field Road
Morgan Hall 189
Boston, Massachusetts 02163
United States of America

  • Phone: (617) 496-4593

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