Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Michael Norton

Michael Norton

  • Media Contact
  • SPN Mentor

Michael I. Norton is a Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining the Harvard faculty, he was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology, and has been covered in media outlets such as the New York Times, the Wall Street Journal, and the Washington Post. His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009.

Primary Interests:

  • Attitudes and Beliefs
  • Close Relationships
  • Intergroup Relations
  • Internet and Virtual Psychology
  • Judgment and Decision Making
  • Law and Public Policy
  • Political Psychology
  • Prejudice and Stereotyping

Note from the Network: The holder of this profile has certified having all necessary rights, licenses, and authorization to post the files listed below. Visitors are welcome to copy or use any files for noncommercial or journalistic purposes provided they credit the profile holder and cite this page as the source.

Video Gallery

Featured SVG

How to Buy Happiness

Select video to watch

  • 10:59

    How to Buy Happiness


  • 2:16

    Happy Money: The Science of Smarter Spending - Buying Experiences


  • 3:25

    Money Can Buy Happiness If You Know How to Spend It: Stuff, Experiences, Gifts


  • 4:28

    This Psychological Trick Will Make You Love Paying Your Taxes


  • 14:51

    How Should Global Wealth be Distributed?


  • 16:48

    Why Rituals Matter


  • 01:34

    "You've Got..." Interview


  • 28:43

    Finding Happiness


  • 14:47

    Consumerism and Emotion


  • 34:1

    The Psychology of Ritual


  • 33:41

    The Benefits of Pro-Social Spending for Individuals and Organizations


  • 01:15

    On the Money-Happiness Connection


  • 44:02

    Engaging the Public


  • 22:26

    COVID-19 and the Loss of Rituals, Formation of New Ones




Books:

Journal Articles:

Michael Norton
Harvard Business School
Soldiers Field Road
Morgan Hall 189
Boston, Massachusetts 02163
United States of America

  • Phone: (617) 496-4593

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